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News Fall/Winter hours are here. Store hours are Tue-Fri 10-6 (Closed on Mondays only for Fall/Winter season), Sat 10-5. In addition to being certified in F.I.S.T triathlon bike fitting, Jim Hogan, owner of the GBC, is also certified by Serotta in road/tri bike fitting. As of mid-March GBC employees Mark Hartman and Stuart Wolsey will also be certified. Very few shops in the world can claim to have 3 certified fitters on staff. Geneva Bicycle Center is proud to announce the addition of road, triathlon, BMX and cruiser bikes. Doug Bush of Endurance Factor Coaching will be making regular visits to the GBC to do VO2 max and lactate threshold testing. Doug will bring state of the art mobile testing right into our store and give his clients accurate numbers to use in their training. You must make an appointment with Doug, NOT the GBC. He can be reached at 716-499-2300 or doug@endurancefactor.com GBC mountain bike racer Jason Hilimire has been terrorizing race courses on both coasts and is now racing as a semi-pro with sponsorship from Gary Fisher Bicycles.

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